The consumer mind :

by Martinez, Pepe,
Published by : Kogan Page, (London ; | Philadelphia :) Physical details: 178 p. ; 23 cm. ISBN:9780749465704. Year: 2012
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Item type Current location Call number Status Date due Barcode
Books Books Pearl Academy Mumbai
On Display
658.8343 MAR (Browse shelf) Available PMA506

Includes bibliographical references (p.[171]-172).

Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brainś mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.

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