TY  - BOOK
AU  - Gilligan, Colin and Wilson, Richard M. S 
TI  - Strategic marketing planning
SN  - 9788131206638
U1  - 658.8 GIL 
PY  - 2006///
CY  -  New Delhi
PB  - Elsevier
KW  - Marketing analysis 3
KW  - Marketing planning
ER  -