TY  - BOOK
AU  - Richardson,Neil
TI  - Quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage 
T2  - New tools for business
SN  - 9786612897528
U1  - 658.872 22
PY  - 2010///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Telemarketing
KW  - Cell phone advertising
KW  - Strategic planning
KW  - Wireless communication systems
N1  - Includes bibliographical references; Reflect on : the more things change the more things stay the same -- Enable change -- Actively communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth -- Embrace co-ordination -- Where do you stand? -- Where do you stand (II)?
UR  - http://lib.myilibrary.com/Open.aspx?id=289752
ER  -