TY  - BOOK
AU  - Martinez,Pepe
TI  - The consumer mind: brand perception and the implication for marketers 
SN  - 9780749465704
AV  - HF5415.32 .M378 2012
U1  - 658.8343 MAR 23
PY  - 2012///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Consumers
KW  - Psychology
KW  - Neuromarketing
KW  - Branding
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references (p.[171]-172); Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brainś mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind
ER  -