TY  - BOOK
AU  - Berman, Margo
TI  - The Copywriter's Toolkit : The Complete Guide to Strategic Advertising Copy
SN  - 9781405199537. 
PY  - 2012///
CY  - Hoboken: 
PB  - Wiley-Blackwell
KW  - Advertising
KW  - Handbook , manuals etc
KW  - BUSINESS & ECONOMICS / Advertising & Promotion
N1  - Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level.Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, prod
UR  - https://search.ebscohost.com
ER  -