Quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage

by Richardson, Neil,
Series: New tools for business Published by : Kogan Page, (London ; | Philadelphia :) Physical details: 1 online resource, xi, 170 p. : ill. ; 20 cm. ISBN:9786612897528. Year: 2010
Online resources:
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E-Books E-Books Pearl Academy Delhi
EBOOK (Browse shelf) http://lib.myilibrary.com/Open.aspx?id=289752 Available EBNA21

Includes bibliographical references.

Reflect on : the more things change the more things stay the same -- Enable change -- Actively communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth -- Embrace co-ordination -- Where do you stand? -- Where do you stand (II)?.

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