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101.
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Cultural history of fashion in the 20th and 21st centuries :
from catwalk to sidewalk
by English, Bonnie.
Publication:
London :
Bloomsbury Publishing,
2013
. 255 p.;
, This new edition of a bestselling textbook is designed for students, scholars, and anyone interested in 20th century fashion history. Accessibly written and well illustrated, the book outlines the social and cultural history of fashion thematically, and contains a wide range of global case studies on key designers, styles, movements and events. The new edition has been revised and expanded: there are new sections on eco-fashion, fashion and the museum, major changes in the fashion market in the 21st century (including the impact of new media and retailing networks), new technologies, fashion weeks, the rise of asian fashion centers and more. There are twice as many illustrations. In its second edition, A Cultural History of Fashion in the 20th and 21st Centuries is the ideal introductory text for all students of fashion.
25 cm.
Date:
2013
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102.
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Fashion in popular culture : literature, media and contemporary studies
by Karaminas, Vicki
Publication:
Bristol
Intellect
2013
. 297 pages
, This book cover both historical and contemporary concerns, including the role fashion plays in subcultures. Fashion is a phenomenon that exemplifies diversity across cultures.It is dependent on time and place and commonly defined as the prevailing style at a given moment or place. Fashion is codified and endowed with social meanings about gender, sexuality and identity. Dress frames the body. It expresses who we are and who we are not as a means of expressing identity and a way of interacting and belonging to a particular culture. Dress also plays an important part in proclaiming a person's sexual and gender identity.This book reflect the breadth of recent fashion scholarship—in both historical and contemporary settings our authors have engaged with film, photography, comics, magazines and television.
Date:
2013
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103.
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Fashion, design and events
by Frost, Warwick
Publication:
Hoboken
Routledge
2013
. 222 pages
, The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand destinations, boost visitor numbers and trigger popular debates about the contributions that fashion and design can make to identity. They may also tell us something about our culture and wider society. This edited volume for the first time examines fashion and design events from a social perspective, including the meanings they bestow and their potential economic, cultural and personal impacts. It explores the reasons for their popularity and influence, and provides a critique of their growth in different markets. Events examined include fashion weeks, fashion or design themed exhibitions, historical re-enactments, extreme/alternative fashion and design events, and large-scale public events such as royal weddings and horse races. International examples and case studies are drawn from countries as diverse as the USA, UK, Germany, Bhutan, New Zealand and Australia. These are used to develop and critique various thematic concepts linked to fashion and design events, such as identity, gender, aspirations and self-image, commodification, authenticity, destination development and marketing, business strategy and protection/infringement of intellectual property. Fashion, Design and Events also provides a futurist view of these types of events and sets out a future research agenda.This book has a unique focus on events associated with fashion and design and features a swathe of disciplinary backgrounds. It will appeal to a broad academic audience, such as students of art and design, cultural studies, tourism, events studies, sociology and marketing.
Date:
2013
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104.
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Hollywood before glamour : fashion in american silent film
by Finamore, Michelle Tolini
Publication:
Basingstoke
Palgrave Macmillan
2013
. 261 pages
, This exploration of fashion in American silent film offers fresh perspectives on the era preceding the studio system, and the evolution of Hollywood's distinctive brand of glamour. By the 1910s, the moving image was an integral part of everyday life and communicated fascinating, but as yet un-investigated, ideas and ideals about fashionable dress.
Date:
2013
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105.
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Luxury fashion and culture
by Woodside, Arch G.
Publication:
Bingley [England]
Emerald Group Publishing Limited
2013
. 160 pages
, Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures
Date:
2013
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106.
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Fashion and art
by Karaminas, Vicki
Publication:
. 259 pages
, For at least two centuries, fashion and art have maintained a competitive love-hate relationship. Both fashion and art construct imaginary worlds, and use a language of style to invigorate beliefs, perceptions and ideas.Until now the crossovers of fashion and art have received only scattered treatment and suffered from a dearth of theorization. As an attempt to theorize the area, this collection of new and updated essays is the most well-rounded and authoritative to date. Some of the world's foremost scholars in the field are assembled here to explore the art-fashion nexus in numerous ways: from aesthetics and performance to masquerade and media.Original and inspiring, this book will not only secure'art-fashion'as a discrete area of study, but also suggest new critical pathways for exploring their continuing cross-pollination. Fashion and Art is essential reading for students and scholars of fashion, art history and theory, cultural studies and related fields.
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107.
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Freelance fashion designer's handbook
by Keech, Paula
Publication:
Chichester, West Sussex, UK
Wiley
2012
. 193 pages
, Do you have the passion and the creativity for fashion? Why not earn a living from it? The Freelance Fashion Designer's Handbook is your essential guide on how to go it alone, covering what to expect, making sure you get paid, planning your time, keeping up with your accounts, compiling technical packages for garments. It is your portable mentor, equipping you to work independently. Part 1 covers all the information to becoming a freelance designer such as creating a basic freelance contract, invoicing, how to find work, tax returns and much more. All supported with case studies. Part 2 contains the technical aspects of being a designer - including how to compile full technical packages for garments to be manufactured abroad.
Date:
2012
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108.
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Fashion and music
by Miller, Janice
Publication:
Oxford
Berg Publishers
2011
. 200 pages
, The relationship between popular music and fashion has been a culturally significant one since the 1950s, and this book explores how music and musicians play a key role in the shaping of identity, taste and consumption. Using a range of historical and contemporary examples, this book uncovers the way in which fashion and music have worked to shape contemporary attitudes to bodies and identities.Focusing on performers as much as fans, on the mainstream as much as the underground, Fashion and Music provides a lens through which to examine themes of gender, sexuality, ageing and youth, ethnicity, body image, consumer culture, fandom and postmodernity.
Date:
2011
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109.
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Effective advertising strategies for your business
by Li, Cong
Publication:
New York [222 East 46th Street, New York, NY 10017]
Business Expert Press
2014
. 134 pages
, As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by Internet technologies. This book outlines three fundamental strategies of advertising: standardized, targeted, and individualized. It describes each strategy in detail and discusses the pros and cons of each. The importance of collecting consumer insights and incorporating those insights into advertising messages are also highlighted. Although a few high-technology companies, such as Google, Facebook, and Amazon, are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. No single strategy is absolutely more effective than the others; however, inside you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.
Date:
2014
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110.
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Advertising and sales promotion
by Koekemoer, Ludi
Publication:
Cape Town
Juta and Company
2014
. 289 pages
, This book is written for students and practitioners alike and uses a practical approach to explore and explain theoretical principles. The authors are experienced marketers and scholars in the field of advertising and sales, helping to make the book more applicable to everyday life in the business world.
Date:
2014
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111.
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Fashion Branding and Consumer Behaviors : Scientific Models
by Choi, Tsan-Ming
Publication:
New York
Springer
2014
. 153 pages
, Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers'psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response.Optimizing fashion branding strategies in a fluctuating market.An analysis of fashion brand extensions by artificial neural networks.Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers.The impact of consumers'need for uniqueness on purchase perception.How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
Date:
2014
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112.
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Luxury : fashion, lifestyles and excess
by Calefato, Patrizia
Publication:
London
Bloomsbury Academic
2014
. 127 pages
, Luxury has been both celebrated and condemned throughout history right up to the present day. This groundbreaking text examines luxury and its relationship with desire, status, consumption and economic value, exploring why luxury remains prominent even in the context of a global recession.Using approaches from cultural studies, semiotic research and aesthetics, Luxury presents a wide range of case studies including urban space and new technologies, travel, interior design, cars, fashion ads and jewellery to explore what luxury represents, and why, in the contemporary world. The book will be essential reading for students and scholars across a range of fashion studies, cultural studies and sociology, and anyone interested in the power and allure of luxury today.
Date:
2014
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113.
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Design for media : a handbook for students and professionals in journalism, PR, and advertising
by Hand, Di
Publication:
Hoboken
Routledge
2014
. 385 pages
, This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to'Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs Supported by a comprehensive gallery of examples and case studies Highly illustrated throughout Colour ‘How to'sections explain in detail how to create layouts and work with type, pictures and colour successfully Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.
Date:
2014
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114.
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Handbook of communication history
by Simonson, Peter
Publication:
New York, NY
Routledge
2012
. 529 pages
, The Handbook of Communication History addresses central ideas, social practices, and media of communication as they have developed across time, cultures, and world geographical regions. It attends to both the varieties of communication in world history and the historical investigation of those forms in communication and media studies. The Handbook editors view communication as encompassing patterns, processes, and performances of social interaction, symbolic production, material exchange, institutional formation, social praxis, and discourse. As such, the history of communication cuts across social, cultural, intellectual, political, technological, institutional, and economic history. The volume examines the history of communication history; the history of ideas of communication; the history of communication media; and the history of the field of communication. Readers will explore the history of the object under consideration (relevant practices, media, and ideas), review its manifestations in different regions and cultures (comparative dimensions), and orient toward current thinking and historical research on the topic (current state of the field). As a whole, the volume gathers disparate strands of communication history into one volume, offering an accessible and panoramic view of the development of communication over time and geographical places, and providing a catalyst to further work in communication history.
Date:
2012
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115.
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Fashion and museums : theory and practice
by Svensson, Birgitta
Publication:
New York
Bloomsbury Academic
2014
. 233 pages
, Why is fashion'in fashion'in museums today? This timely volume brings together expert scholars and curators to examine the reasons behind fashion's popularity in the twenty-first century museum and the impact this has had on wider museum practice.Chapters explore the role of fashion in the museum across a range of international case studies including the Costume Institute at the Metropolitan Museum of Art in New York, The Fashion Museum at Bath, ModeMuseum in Antwerp and many more. Contributions look at topics such as how fashion has made museums accessible to diverse audiences and how curators present broader themes and issues such as gender, class and technology innovatively through exhibiting fashion. Drawing on approaches from dress history, fashion studies, museum studies and curatorship, this engaging book will be key reading for students and scholars across a range of disciplines.
Date:
2014
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116.
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Fashion theory : an introduction
by Barnard, Malcolm
Publication:
Abingdon, Oxon
Routledge
2014
. 244 pages
, Fashion is both big business and big news. From models'eating disorders and sweated labour to the glamour of a new season's trends, statements and arguments about fashion and the fashion industry can be found in every newspaper, consumer website and fashion blog. Books which define, analyse and explain the nature, production and consumption of fashion in terms of one theory or another abound. But what are the theories that run through all of these analyses, and how can they help us to understand fashion and clothing? Fashion Theory: an introduction explains some of the most influential and important theories on fashion: it brings to light the presuppositions involved in the things we think and say about fashion every day and shows how they depend on those theories. This clear, accessible introduction contextualises and critiques the ways in which a wide range of disciplines have used different theoretical approaches to explain – and sometimes to explain away – the astonishing variety, complexity and beauty of fashion. Through engaging examples and case studies, this book explores: fashion and clothing in history fashion and clothing as communication fashion as identity fashion, clothing and the body production and consumption fashion, globalization and colonialism fashion, fetish and the erotic. This book will be an invaluable resource for students of cultural studies, sociology, gender studies, fashion design, textiles or the advertising, marketing and manufacturing of clothes.
Date:
2014
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117.
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Draping period costumes : classical greek to victorian
by Sobel, Sharon
Publication:
burlington, MA
Routledge
2013
. 224 pages
, One way of creating a theatrical costume is called flat patterning. This is when a costume designer uses a pattern made to the wearer's measurements to cut out and sew together a costume. In many cases flat patterning is the more appropriate method for creating a period costume - skirts, pants, and sleeves, for example. However, working in two-dimensions often does not translate correctly onto a three-dimensional dress form or person. Often a designer will need to tweak style lines on a garment once they see it worn, or a costume will need a quick adjustment right before going on stage. In those cases, designers need to know how to correctly drape a costume. Draping is also the best way to construct a period costume right from the start. The construction of garments in earlier centuries often constricted movement, especially in the area of the armhole. The very different size and proportions of contemporary people compared to those in previous centuries makes the use of period patterns difficult. A well-draped garment can give the impression of period accuracy while permitting the wearer greater freedom of movement. Having a mock-up pinned to the form in its early stages is quicker and easier to adapt than drafting a flat pattern, cutting it out of muslin and sewing it. It also provides the opportunity for greater creativity and adaptation as well as a better understanding of what fabric will and won't do. In Draping Period Costumes, Sharon Sobel explains in step-by-step detail the basics of draping and demonstrates the use of those basic skills in the creation of a representative selection of period costumes from a variety of time periods. Chapters are broken into time periods and have two parts: an analysis of how clothing was made and worn during that specific time period, and detailed instruction on draping techniques to construct the costume. Copiously illustrated, images allow this visual audience to easily follow along with detailed instructions. A part of the Costume Topics series, this book will be 256 pages, a snazzy 8.25 x 7.5 trim size, and spiral bound-a format consistently requested by our audience so that they can lay the book flat while working from it.
Date:
2013
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118.
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Fashion-wise
by Foltyn, Jacque Lynn
Publication:
Oxford, United Kingdom
Inter-Disciplinary.Net
2013
. 392 pages
, Fashion-Wise is devoted to an in-depth study of fashion, exploring historical, socio-political, psychological and artistic aspects of this phenomenon. The chapters collected in the volume discuss fashion in the context of politics, business, popular culture, the arts, history and various social media, hence it offers an interdisciplinary and transhistorical perspective on the topic.
Date:
2013
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119.
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Poiret, Dior and Schiaparelli : fashion, femininity and modernity
by Parkins, Ilya
Publication:
London
Bloomsbury Academic
2012
. 207 pages
, Through a highly original and detailed analysis of the memoirs, interviews and other life writings of Poiret, Dior and Schiaparelli, this book explores changing notions of femininity in the early decades of the twentieth century, when the democratization of fashion began.Examining the idea of modernity, eternity and the ephemeral in the writings of these haute couturiers, the book reflects on fashion's ambivalent approach to women, which both celebrated and vilified them, presenting them as both ultra modern style leaders and irrational creatures stuck in the past.This fascinating text is key reading for scholars and students of fashion, gender studies, cultural studies and history.
Date:
2012
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120.
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Motion graphic design : applied history and aesthetics
by Krasner, Jon
Publication:
Hoboken
Focal Press
2013
. 542 pages
, Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: • The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema • Pictorial design considerations including the relationships between images and type, hierarchy, form and composition • How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact. New to this edition:• Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos• New industry tools and techniques, such as Photoshop's new animation tool• An updated and enhanced DVD, and much moreThe companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.
Date:
2013
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