Richardson, Neil, 1963-
Quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage Online Resource / Neil Richardson. - London ; Philadelphia : Kogan Page, 2010. - 1 online resource, xi, 170 p. : ill. ; 20 cm. - New tools for business .
Includes bibliographical references.
Reflect on : the more things change the more things stay the same -- Enable change -- Actively communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth -- Embrace co-ordination -- Where do you stand? -- Where do you stand (II)?.
9786612897528
Telemarketing.
Cell phone advertising.
Strategic planning.
Wireless communication systems.
658.872 / NEI
Quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage Online Resource / Neil Richardson. - London ; Philadelphia : Kogan Page, 2010. - 1 online resource, xi, 170 p. : ill. ; 20 cm. - New tools for business .
Includes bibliographical references.
Reflect on : the more things change the more things stay the same -- Enable change -- Actively communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth -- Embrace co-ordination -- Where do you stand? -- Where do you stand (II)?.
9786612897528
Telemarketing.
Cell phone advertising.
Strategic planning.
Wireless communication systems.
658.872 / NEI