Berman, Margo
The Copywriter's Toolkit : The Complete Guide to Strategic Advertising Copy - Hoboken: Wiley-Blackwell 2012 - 397 pages
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level.Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, prod.
9781405199537. 9781444360813 9781444360806. 9781405199520.
Advertising--Handbook , manuals etc.
BUSINESS & ECONOMICS / Advertising & Promotion
The Copywriter's Toolkit : The Complete Guide to Strategic Advertising Copy - Hoboken: Wiley-Blackwell 2012 - 397 pages
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level.Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, prod.
9781405199537. 9781444360813 9781444360806. 9781405199520.
Advertising--Handbook , manuals etc.
BUSINESS & ECONOMICS / Advertising & Promotion