| 000 -LEADER |
|---|
| fixed length control field |
00432nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
PAFJ8178667827 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120705s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8178667827 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 NAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nair, Suja R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour and marketing research ; text ane cases. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mumbai |
| Name of publisher, distributor, etc |
Himalaya |
| Date of publication, distribution, etc |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
824p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
