Digital design : (Record no. 51955)

000 -LEADER
fixed length control field 02701nam a22002777a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130118b xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012022582
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847888280 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn761850236
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NK1520
Item number .B78 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 745.40285 BRU
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bruton, Dean.
245 10 - TITLE STATEMENT
Title Digital design :
Remainder of title a critical introduction /
Statement of responsibility, etc Dean Bruton and Antony Radford.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Berg Publishers,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 173 pages.:
Other physical details illustrations.;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographic references and index.
520 ## - SUMMARY, ETC.
Summary, etc "Digital media are revolutionising design, both as a tool in design practice and as a way of thinking about design products, processes and systems. Digital Design outlines the rules and patterns that underlie digital media and clearly explains how they improve design outcomes. But Digital Design is about breaking and bending the rules as well as following them. The book reveals how a combination of systematic thinking (understanding and using rules and patterns) and intuitive thinking (adapting and inventing for specific situations) can enhance the work of a digital designer. Written for both experienced and novice designers, Digital Design is superbly illustrated with over 200 black and white and colour images. With its unique combination of analysis and how-to, the book is inspiring for students of visual effects, animation, game, website and architectural design, and product and graphic design in a broader sense"--
520 ## - SUMMARY, ETC.
Summary, etc "Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media. Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation. Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer-aided design.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element COMPUTERS / CAD-CAM.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element DESIGN / Product.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ARCHITECTURE / Design, Drafting, Drawing & Presentation.
Source of heading or term bisacsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Radford, Anthony.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Radford, Antony.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type Public note
          Pearl Academy Delhi Pearl Academy Delhi 11/02/2012 SSS 2251.60 IN924 1 745.40285 BRU NA7761 01/22/2018 01/09/2018 2251.60 01/18/2013 Books 24.99 GBP

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