Advertising basics! :
by Vilanilam, John V.
Published by : Response Books, (New Delhi :) Physical details: xi, 200 p. ; 24 cm.. ISBN:9780761998105 (pbk.). Year: 2004Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Pearl Academy Delhi On Display | 659.1 VIL (Browse shelf) | Available | NA8061 |
Includes bibliographical references ([159]-160) and index.
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
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