Beyond design :

by Keiser, Sandra J.
Edition statement:3rd ed. Published by : Bloomsbury Pub. Plc, (New York, NY :) Physical details: xv, 607p.; 28 cm. ISBN:9781609012267. Year: 2012
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Books Books Pearl Academy Bengaluru
On Display
687 KEI (Browse shelf) Available PB165
Books Books Pearl Academy Delhi
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687 KEI (Browse shelf) Available NA9670
Books Books Pearl Academy Delhi
687 KEI (Browse shelf) 1 Available GBP- 74.00 NA8544

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies--such as color matching, body scanning, and the use of avatars for fitting and patternmaking--have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.

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