Pearl Academy catalog › Details for: Profitable customer engagement : concept, metrics, and strategies

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Profitable customer engagement : concept, metrics, and strategies

by Kumar, V.,

Published by : Sage, (Singapore : ) Physical details: 311p. ISBN:9788132113409 (hardback : alk. paper).

Subject(s): Customer relations -- Management. | Branding (Marketing) | Profit.

Year: 2013

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Item type	Current location	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Pearl Academy Delhi	658.812 KUM (Browse shelf)	1	Available	INR- 795		NA8583

Includes bibliographical references and index.

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.

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