It's not how good you are, it's how good you want to be
by Arden, Paul.
Published by : Phaidon, (London ; | New York :) Physical details: 128 p. : ill. (some col.) ; 18 cm. ISBN:0714843377 (pbk.). Year: 2003| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books
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Pearl Academy Delhi (South) | 158.1 ARD (Browse shelf) | Lost and Paid For | 5.95P | N0887 | |
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Books
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Pearl Academy Delhi | 158.1 ARD (Browse shelf) | Available | NA9590 |
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| 153.42 BON Lateral thinking a textbook of creativity. | 153.42 MCC What they don't teach you at harvard business school. | 153.6 ROS Nonviolent communication : | 158.1 ARD It's not how good you are, it's how good you want to be | 159 BER Ways of seeing | 159 BER Ways of seeing | 159 BER Ways of seeing |
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
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