Pearl Academy catalog › Details for: From chinese brand culture to global brands : insights from aesthetics, fashion and history

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From chinese brand culture to global brands : insights from aesthetics, fashion and history

by Zhiyan, Wu

Additional authors: Schroeder, Jonathan E. | Borgerson, Janet

Published by : Palgrave Macmillan (Basingstoke) Physical details: 233 ISBN:9781137276346; 9781137276353.

Year: 2013

Online resources:

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Item type	Current location	Call number	Status	Date due	Barcode
E-Books	Pearl Academy Delhi	EBOOK (Browse shelf)	Available		EBNA93

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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