Online advertising and promotion : modern technologies for marketing

by Hanafizadeh, Payam
Additional authors: Behboudi, Mehdi
Published by : IGI Global (Hershey, PA) Physical details: 249 pages ISBN:9781466608856; 9781466608863; 9781466622395. Year: 2012
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'This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics'--Provided by publisher.

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