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Cultural history of fashion in the 20th and 21st centuries :
from catwalk to sidewalk
by English, Bonnie.
Publication:
London :
Bloomsbury Publishing,
2013
. 255 p.;
, This new edition of a bestselling textbook is designed for students, scholars, and anyone interested in 20th century fashion history. Accessibly written and well illustrated, the book outlines the social and cultural history of fashion thematically, and contains a wide range of global case studies on key designers, styles, movements and events. The new edition has been revised and expanded: there are new sections on eco-fashion, fashion and the museum, major changes in the fashion market in the 21st century (including the impact of new media and retailing networks), new technologies, fashion weeks, the rise of asian fashion centers and more. There are twice as many illustrations. In its second edition, A Cultural History of Fashion in the 20th and 21st Centuries is the ideal introductory text for all students of fashion.
25 cm.
Date:
2013
Availability:
Items available:
Pearl Academy Delhi
On Display
[391.009 ENG]
(1),
Pearl Academy Delhi
[EBOOK]
(1),
Pearl Academy Delhi (South)
[391.009 ENG]
(1),
Pearl Academy Delhi (South)
On Display
[391.009 ENG]
(1),
Pearl Academy Bengaluru
On Display
[391.009 ENG]
(1),
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Why of the Buy : Consumer Behavior and Fashion Marketing
by Rath, Patricia Mink
Publication:
New York
Bloomsbury Publishing
2014
. 481 pages
, Consumer behavior affects the fashion industry—in design, production, merchandising and promotion at all levels—as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.New to this Edition -New What Do I Need to Know About …? feature lists the objectives of each chapter, providing a roadmap for study - New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet - New discussion of Omnichannel retailing in Ch. 13
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
(1),
Pearl Academy Bengaluru
On Display
[658.8342 RAT]
(1),
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