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Language of fashion design : 26 principles every fashion designer should know
by Volpintesta, Laura
Publication:
Beverly, Massachusetts
Rockport Publishers
2014
. 227 pages
, Learning a new discipline is similar to learning a new language; in order to master the foundation of fashion design, you must first master the basic building blocks of its language – the definitions, function, and usage. The Language of Fashion Design provides students and fashion designers with the basic elements of fashion design, divided into twenty-six easy-to-comprehend chapters. This visual reference includes an introductory, historical view of the elements, as well as an overview of how these elements can and have been used across multiple design disciplines. Whether you're new to the field or have been a fashion designer for years, you'll want to flip through the pages of this book throughout your career and use it as the go-to reference for inspiration, ideas, and reminders of how a strong knowledge of the basics allows for meaningful, memorable, and beautiful fashion that extends beyond trends. This comprehensive learning tool is the one book you'll want as a staple in your library.
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
On Display
[746.92 VOL]
(1),
Pearl Academy Delhi
[EBOOK]
(1),
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Why of the Buy : Consumer Behavior and Fashion Marketing
by Rath, Patricia Mink
Publication:
New York
Bloomsbury Publishing
2014
. 481 pages
, Consumer behavior affects the fashion industry—in design, production, merchandising and promotion at all levels—as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.New to this Edition -New What Do I Need to Know About …? feature lists the objectives of each chapter, providing a roadmap for study - New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet - New discussion of Omnichannel retailing in Ch. 13
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
(1),
Pearl Academy Bengaluru
On Display
[658.8342 RAT]
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