Pearl Academy

Includes bibliographical references and index.

Machine generated contents note: -- IntroductionChapter 1 - BrandSystems; In Conversation with Mason Wells, Bibliotheque Design; Strategy; In Conversation with Mat Heinl, Moving Brands; Ecosystems; In Conversation with Simon Manchipp, SomeOne; Authenticity; HeritageChapter 2 - ExperienceMotion Graphics; In conversation with Shane Walter, onedotzero; Communication Environments; In conversation with Designer and Director Kate Dawkins; In conversation with Kevin Palmer and Matt Wade, Kin; Touch; User ExperienceChapter 3 - ConversationCollaboration; In Conversation with Matt Webb, Berg London; Iteration; Prototyping; In conversation with Mills, UsTwo; User TestingChapter 4 - ParticipationAlternative Cultural Feeds; In Conversation with Adrian Ho; User Generation; In Conversation with Haah De-De; Participatory Advertising; Open SourceChapter 5 - NavigationData Overload; Curation; In Conversation with Will Hudson, It's Nice That; Visualizing Data; In Conversation with Max Gadney; Information is Beautiful; In Conversation with Stef PosavekChapter 6 - AdvocacyActivism; In Conversation with Lucienne Roberts, Graphic Design+; Social Responsibility; In Conversation with Tara Austin & Paco Conde, Ogilvy & Mather; Sustainability; In Conversation with Nat HunterChapter 7 - CritiqueDesign Discourse; Design Publishers; In Conversation with Adrian Shaughnessy; Speculative Design; In Conversation with Anthony Dunne and Fiona Raby, Dunne & Raby; Content; In Conversation with Lindsay LiuBibliographyFurther ReadingIndex.

"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--

"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--