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Fashioning bollywood : the making and meaning of hindi film costume
by Wilkinson-Weber, Clare M.
Publication:
London
Bloomsbury Academic
2014
. 223 pages
, The Hindi film industry, among the most prolific in the world, has delighted audiences for decades with its colourful, exquisite and sometimes startling costumes. But are costumes more than just a source of pleasure? This book, the first in-depth exploration of Hindi film costume, contends that they are a unique source of knowledge about issues ranging from Indian taste and fashion to questions of identity, gender and work.Anthropological and film studies approaches combine to analyze costume as the outcome of production processes and as a cinematic device for conveying meaning. Chapters lead from the places where costume is planned and executed to explorations of characterization, the actor body, spectacles of fashion, to the imagining of historical or fantasy worlds through dress, to the power of stardom to launch clothing styles into the public domain. As well as charting the course of film costume as it parallels important trends in cultural history, the book considers the future of Hindi film costume, in the context of new strains of filmmaking that stress unvarnished realism.Fashioning Bollywood will appeal to students and scholars of Indian culture, anthropology and fashion, as well as anyone who has seen and enjoyed Hindi films.
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
(1),
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Fashion and museums : theory and practice
by Svensson, Birgitta
Publication:
New York
Bloomsbury Academic
2014
. 233 pages
, Why is fashion'in fashion'in museums today? This timely volume brings together expert scholars and curators to examine the reasons behind fashion's popularity in the twenty-first century museum and the impact this has had on wider museum practice.Chapters explore the role of fashion in the museum across a range of international case studies including the Costume Institute at the Metropolitan Museum of Art in New York, The Fashion Museum at Bath, ModeMuseum in Antwerp and many more. Contributions look at topics such as how fashion has made museums accessible to diverse audiences and how curators present broader themes and issues such as gender, class and technology innovatively through exhibiting fashion. Drawing on approaches from dress history, fashion studies, museum studies and curatorship, this engaging book will be key reading for students and scholars across a range of disciplines.
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
(1),
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Why of the Buy : Consumer Behavior and Fashion Marketing
by Rath, Patricia Mink
Publication:
New York
Bloomsbury Publishing
2014
. 481 pages
, Consumer behavior affects the fashion industry—in design, production, merchandising and promotion at all levels—as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.New to this Edition -New What Do I Need to Know About …? feature lists the objectives of each chapter, providing a roadmap for study - New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet - New discussion of Omnichannel retailing in Ch. 13
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
(1),
Pearl Academy Bengaluru
On Display
[658.8342 RAT]
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