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Why of the Buy : Consumer Behavior and Fashion Marketing
by Rath, Patricia Mink
Publication:
New York
Bloomsbury Publishing
2014
. 481 pages
, Consumer behavior affects the fashion industry—in design, production, merchandising and promotion at all levels—as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.New to this Edition -New What Do I Need to Know About …? feature lists the objectives of each chapter, providing a roadmap for study - New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet - New discussion of Omnichannel retailing in Ch. 13
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
(1),
Pearl Academy Bengaluru
On Display
[658.8342 RAT]
(1),
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Key concepts for the fashion industry
by Reilly, Andrew Hinchcliffe.
Publication:
London
Bloomsbury,
2014
. xi, 140 pages :
, Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest.
All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion. - See more at: http://www.bloomsbury.com/uk/key-concepts-for-the-fashion-industry
25 cm.
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[746.92 REI]
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