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Architects' data
by Neufert, Ernst.
Publication:
Chichester, West Sussex, UK ; | Ames, Iowa :
Wiley-Blackwell,
2012
. xiii, 593 p. :
, Translated from the German.
30 cm.
Date:
2012
Availability:
Items available:
Pearl Academy Delhi
[721 NEU]
(1),
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The Copywriter's Toolkit : The Complete Guide to Strategic Advertising Copy
by Berman, Margo
Publication:
Hoboken:
Wiley-Blackwell
2012
. 397 pages
, Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level.Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, prod.
Date:
2012
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
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