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Visual research: an introduction to research methodologies in graphic design
by Noble, Ian
Publication:
T & T Clark International
2011
. 224
, Visual Research (second edition) is a guide to the practice of researching for graphic design projects. Taking an accessible and visual approach, and featuring a wide variety of student work, it is the perfect companion for any major project within a visual arts degree. This book forms a detailed introduction to researching for design, explaning the key terms and theories underlying design research. It examines topics such as audience, communication theory, semiotics and semantics. Aimed at visual thinkers, the book is packed with images and international case studies.
Date:
2011
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
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Advertising and design :interdisciplinary perspectives on a cultural field
by Klein, Eva
Publication:
Bielefeld
Transcript Verlag
2014
. 233 pages
, The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
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Design for media : a handbook for students and professionals in journalism, PR, and advertising
by Hand, Di
Publication:
Hoboken
Routledge
2014
. 385 pages
, This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to'Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs Supported by a comprehensive gallery of examples and case studies Highly illustrated throughout Colour ‘How to'sections explain in detail how to create layouts and work with type, pictures and colour successfully Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
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