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Fashion Buying
by Goworek, Helen
Publication:
Oxford:
Blackwell Publishing,
2007
. ix;190p.
, Higher education courses in fashion marketing promotion and buying are becoming increasingly popular. Case studies of fashion buyers currently working for major retailers provide an insight into the variety of responsibilities for buyers within different companies. This new edition has been revised throughout with more emphasis on buying for the internet. All the interviews have been updated or replaced. Author: Helen Goworek
Date:
2007
Availability:
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