How cool brands stay hot
by Bergh, Joeri Van Den.
Published by : New Delhi (Kogan Page) Physical details: xvii, 249 p. : ill. 25 cm.p. ISBN:9780749462505.
Subject(s):
Product management
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Young consumers
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Consumer behavior
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Target marketing
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Generation Y
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Young adult consumers
Year: 2011
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Pearl Academy Delhi | 658.8'27 BER (Browse shelf) | Available | NA7117 |
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