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Business Research Methods

by Cooper, Donald R. and Schindler, Pamela S.

Edition statement:9th ed. Published by : McGraw Hill, (Boston:) Physical details: 757p. ISBN:9780070620193.

Subject(s): Business Research | Data Presentation | Research Design | Research Rethods

Year: 2006

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Item type	Current location	Call number	Status	Date due	Barcode
Gifted Books	Pearl Academy Delhi General Stacks	658.83 COO (Browse shelf)	Available		RB654

Cooper and Schindler's "Business Research Methods, 8e" offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

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