Creating new markets in the digital economy : value and worth
by Ng, Irene C. L.
Published by : Cambridge, (N.D:) Physical details: xx, 238 pages ; 23 cm ISBN:9781107461703.| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Pearl Academy Delhi | 658.872 NGI (Browse shelf) | Available | NA9214 | |
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Books
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Pearl Academy Mumbai - AICTE On Display | 658.872 NGI (Browse shelf) | Available | PMA103 |
Includes bibliographical references and index.
Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.
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