Martinez, Pepe, 1960-
The consumer mind : brand perception and the implication for marketers / Pepe Martinez. - London ; Philadelphia : Kogan Page, c2012. - 178 p. ; 23 cm.
Includes bibliographical references (p.[171]-172).
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brainś mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
9780749465704
2012003193
Consumers--Psychology.
Neuromarketing.
Branding
Marketing--Psychological aspects.
HF5415.32 / .M378 2012
658.8343 MAR
The consumer mind : brand perception and the implication for marketers / Pepe Martinez. - London ; Philadelphia : Kogan Page, c2012. - 178 p. ; 23 cm.
Includes bibliographical references (p.[171]-172).
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brainś mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
9780749465704
2012003193
Consumers--Psychology.
Neuromarketing.
Branding
Marketing--Psychological aspects.
HF5415.32 / .M378 2012
658.8343 MAR