DigiMarketing : the essential guide to new media & digital marketing
by Wertime, Kent.
Published by : John Wiley & Sons (Asia), (Singapore ; | Hoboken, NJ :) Physical details: xiv, 406 p. : ill. ; 24 cm. ISBN:9780470822319 (hbk.). Year: 2008| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Pearl Academy Delhi | 658.872 WER (Browse shelf) | Available | NA9317 | |
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Books
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Pearl Academy Mumbai On Display | 658.8 WER (Browse shelf) | Available | PMA114 |
Includes bibliographical references and index.
We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf."
—Miles Young, Chairman, Ogilvy & Mather Asia Pacific
"The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth."
—John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School
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