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Consumer behavior in fashion

by Solomon, Michael R.
Additional authors: Rabolt, Nancy J.
Published by : Pearson/Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xiv, 580 p. : ill. ; 26 cm. ISBN:9780131714748 (alk. paper); 0131714740 (alk. paper).
Subject(s): Fashion merchandising. | Clothing and dress -- Marketing. | Consumer behavior. | Consumers' preferences. | Consumers -- Psychology. | Consumer protection.
Year: 2009
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Item type Current location Call number Status Date due Barcode
Books Books Pearl Academy Delhi
658.8342 SOL (Browse shelf) Available NA9234

Includes bibliographical references and index.

In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.

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