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1.
Affluent consumer :marketing and selling the luxury lifestyle by Michman, Ronald D. Publication: Westport, Conn. : Praeger Publishers, 2006 . x, 194 p. ; 25 cm. Date: 2006 Availability: Items available: Pearl Academy Delhi [658.8342 MIC] (1),
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2.
Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale / by Lent, Robin. Publication: Hoboken, N.J. : Wiley, 2009 . xvii, 158 p. ; , Includes index. | "Selling luxury first appeared in 2006 under the title of The great 88"--T.p. verso. 24 cm. Date: 2009 Availability: Items available: Pearl Academy Delhi [658.85 LEN] (1),
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3.
The consumer mind : brand perception and the implication for marketers / by Martinez, Pepe, Publication: London ; Kogan Page, 2012 . 178 p. ; 23 cm. Date: 2012 Availability: Items available: Pearl Academy Delhi Processing Center [658.8343 MAR] (1),
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4.
Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers / by Johnson, Lisa, Publication: New York : Free Press, 2006 . viii, 277 p. ; 24 cm. Date: 2006 Availability: Items available: Pearl Academy Delhi General Stacks [658.8342 JOH] (1),
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5.
Effective advertising : understanding when, how, and why advertising works / by Tellis, Gerard J., Publication: New Delhi. : Sage Response, 2004 . 203 p. : 24 cm. Date: 2004 Availability: Items available: Pearl Academy Delhi On Display [659.1 TEL] (1),
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6.
Qualitative consumer & marketing research / by Belk, Russell W. Publication: London : SAGE, 2013 . [vi], 234 p. : 24 cm. Date: 2013 Availability: Items available: Pearl Academy Delhi [658.83 BEL] (1), Pearl Academy Delhi (South) [658.83 BEL] (2), Pearl Academy Mumbai - AICTE On Display [658.83 BEL] (1),
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7.
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Cheap : the real cost of the global trend for bargains, discounts & consumer choice / by Bosshart, David. Publication: London ; | Philadelphia : Kogan Page, 2006 . vii, 197 p. : , Includes index. 23 cm. Date: 2006 Availability: Items available: Pearl Academy Delhi [339.47 BOS] (1),
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8.
Living it up : our love affair with luxury / by Twitchell, James B., Publication: New York : Columbia University Press, 2002 . xv, 309 p. : 25 cm. Date: 2002 Availability: Items available: Pearl Academy Delhi [306.3 TWI] (1),
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9.
Social media intelligence by Moe, Wendy. Publication: New Delhi: Cambridge 2014 . x, 194 pages : 23 cm Date: 2014 Availability: Items available: Pearl Academy Delhi [302.23 MOE] (1),
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10.
Consumer behavior in fashion by Solomon, Michael R. Publication: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009 . xiv, 580 p. : 26 cm. Date: 2009 Availability: Items available: Pearl Academy Delhi [658.8342 SOL] (1),
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11.
Consumer mind : brand perception and the implication for marketers by Martinez, Pepe, Publication: London ; | Philadelphia : Kogan Page, 2012 . 178 p. ; 23 cm. Date: 2012 Availability: Items available: Pearl Academy Delhi [658.8343 MAR] (1), Pearl Academy Delhi (South) [658.8343 MAR] (1),
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12.
Aesthetics in marketing by Baisya, Rajat K. Publication: New Delhi ; | Thousand Oaks, Calif. : Response Books, 2008 . 313 p. : , Includes bibliographical references and index. 26 cm. Date: 2008 Availability: Items available: Pearl Academy Delhi [658.800 BAI] (1),
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13.
Material change : design thinking and the social entrepreneurship movement by Blossom,Eve. Publication: Metropolis Books, Metropolis Books, 2011 . 158 p.; 23 cm. Date: 2011 Availability: Items available: Pearl Academy Delhi On Display [338.47 BLO] (1),
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14.
Playboys in paradise : masculinity, youth and leisure-style in modern America by Osgerby, Bill. Publication: New York: Berg, 2001 . 24 Cm. 232 P.; Date: 2001 Availability: Items available: Pearl Academy Bengaluru On Display [306.480 OSG] (1),
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15.
Aesthetics in marketing / by Baisya, Rajat K. Publication: New Delhi ; | Thousand Oaks, Calif. : Response Books, 2008 . 313 p. : , Includes bibliographical references and index. 26 cm. Date: 2008 Availability: Items available: Pearl Academy Mumbai - AICTE On Display [658.8 BAI] (1),
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16.
Selling luxury: connect with affluent customers, create unique experiences through impeccable service, and close the sale by Lent, Robin. Publication: Hoboken, N.J. Wiley, 2009 . xvii, 158 p. ; , Includes index. | "Selling luxury first appeared in 2006 under the title of The great 88"--T.p. verso. 24 cm. Date: 2009 Availability: Items available: Pearl Academy Delhi [658.85 LEN] (1),
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17.
Consumer behavior : in fashion by Solomon, Michael R. Publication: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009 . xiv, 580 p. : 26 cm. Date: 2009 Availability: Items available: Pearl Academy Mumbai On Display [687.068 SOL] (1),
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18.
The consumer mind : brand perception and the implication for marketers / by Martinez, Pepe, Publication: London ; | Philadelphia : Kogan Page, 2012 . 178 p. ; 23 cm. Date: 2012 Availability: Items available: Pearl Academy Mumbai On Display [658.8343 MAR] (1),
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20.
How cool brands stay hot by Bergh, Joeri Van Den. Publication: Kogan Page New Delhi 2011 . xvii, 249 p. : ill. 25 cm.p. Date: 2011 Availability: Items available: Pearl Academy Delhi [658.8'27 BER] (1),
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