Consumer behavior :
by Solomon, Michael R.
Additional authors:
Rabolt, Nancy J.
Edition statement:Second Edition
Published by :
Pearson/Prentice Hall,
(Upper Saddle River, N.J. :)
Physical details: xiv, 580 p. : ill. ; 26 cm.
ISBN:9780131714748 (alk. paper); 0131714740 (alk. paper).
Subject(s):
Fashion merchandising.
|
Clothing and dress
--
Marketing.
|
Consumer behavior.
|
Consumers' preferences.
|
Consumers
--
Psychology.
|
Consumer protection.
Year: 2009
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Pearl Academy Mumbai On Display | 687.068 SOL (Browse shelf) | Available | MU610 |
Includes bibliographical references and index.
There are no comments on this title.