Advertising and sales promotion
by Koekemoer, Ludi
Published by : Juta and Company (Cape Town) Physical details: 289 pages ISBN:9781485102199; 9781485104155. Year: 2014Online resources:
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http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706994&site=ehost-live
- One book one user access
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
E-Books
|
Pearl Academy Delhi | EBOOK (Browse shelf) | Available | EBNA114 |
This book is written for students and practitioners alike and uses a practical approach to explore and explain theoretical principles. The authors are experienced marketers and scholars in the field of advertising and sales, helping to make the book more applicable to everyday life in the business world.
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