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Creative strategies : idea management for marketing, advertising, media and design / by Pricken, Mario. Publication: London ; | New York : Thames & Hudson, 2010 . 311 p. : , Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009. 27 cm. Date: 2010 Availability: Items available: Pearl Academy Delhi Processing Center [659.112 PRI] (1),
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Goodvertising : creative advertising that cares by Kolster, Thomas, Publication: London : Thames & Hudson, 2012 . 256 p. : 29 cm. Date: 2012 Availability: Items available: Pearl Academy Delhi [659.1 KOL] (1), Pearl Academy Delhi Processing Center [659.1 KOL] (1),
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Epica book 25: Europe's best advertising by Rowlins, Andrew Publication: Singapore ; AVA Publishing SA 2012 . 400p. : 28cm. Date: 2012 Availability: Items available: Pearl Academy Delhi Processing Center [659.1094 ROW] (1),
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How 30 great ads were made : from idea to campaign / by Williams, Eliza. Publication: London : Laurence King Pub., 2012 . 224 p. : 28 cm. Date: 2012 Availability: Items available: Pearl Academy Delhi [659.113 WIL] (1),
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Copywriting : successful writing for design, advertising and marketing / by Shaw, Mark. Publication: London: Laurence King, 2012 . 240 p.; 25 cm. Date: 2012 Availability: Items available: Pearl Academy Delhi On Display [659.132 SHA] (2),
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Effective advertising : understanding when, how, and why advertising works / by Tellis, Gerard J., Publication: New Delhi. : Sage Response, 2004 . 203 p. : 24 cm. Date: 2004 Availability: Items available: Pearl Academy Delhi On Display [659.1 TEL] (1),
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Advertising basics! : a resource guide for beginners / by Vilanilam, John V. Publication: New Delhi : Response Books, 2004 . xi, 200 p. ; 24 cm.. Date: 2004 Availability: Items available: Pearl Academy Delhi On Display [659.1 VIL] (1),
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Integrated retail marketing communication / by Sudhakar, G P Publication: New Delhi : PHI Learning ; 2013 . 145p. ; 24cm. Date: 2013 Availability: Items available: Pearl Academy Delhi [658.87 SUD] (1),
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Quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage by Richardson, Neil, Publication: London ; | Philadelphia : Kogan Page, 2010 . 1 online resource, xi, 170 p. : 20 cm. Date: 2010 Availability: Items available: Pearl Academy Delhi [EBOOK] (1),
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Can we do that? : outrageous PR stunts that work? by Shankman, Peter. Publication: Hoboken, N.J. : John Wiley, 2007 . 1 online resource : vii, 211 p. : , Includes index. 23 cm. Date: 2007 Availability: Items available: Pearl Academy Delhi [EBOOK] (1),
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Designing Brand Identity An Essential Guide for the Whole Branding Team. by Wheeler, Alina. Publication: Hoboken : John Wiley & Sons, Inc., 2010 . 1 online resource (320 p.) , Description based upon print version of record. Date: 2010 Availability: No items available: Withdrawn (1),
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Damn good advice (for people with talent!) : how to unleash your creative potential by America's master communicator / by Lois, George. Publication: New York, NY : Phaidon Press, 2012 . 120 p. : , Title from cover. 18 cm. Date: 2012 Availability: Items available: Pearl Academy Delhi [659.1 LOI] (1), Pearl Academy Mumbai On Display [659.1 LOI] (1),
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The stuff you can't bottle / by Adz, King. Publication: New York : Thames & Hudson, 2013 . 352p. : , Include index. 26cm. Date: 2013 Availability: Items available: Pearl Academy Delhi [659.1 ADZ] (1),
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Online marketing by Sheehan, Brian Publication: Switzerland AVA Publishing 2010 . 183 p. : Date: 2010 Availability: Items available: Pearl Academy Jaipur On Display [658.8 SHE] (1),
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Ten principles of good advertising by Shore, Robert Publication: London, GB: Vivays Publishing 2012 . 176 p.: Date: 2012 Availability: Items available: Pearl Academy Jaipur On Display [659.1 SHO] (1),
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Fashion media : past and present by Bartlett, D Jurdia, ed Publication: London : Bloomsbury 2013 . xiv, 200 Date: 2013 Availability: Items available: Pearl Academy Delhi [687.06 BAR] (1), Pearl Academy Delhi (South) [687.06 BAR] (1), Pearl Academy Delhi (South) On Display [687.06 BAR] (1),
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Fashion exposed: graphic promotion and advertising by Corkett, Tom. Publication: Spain: Promopress, 2013 . 235 p.; 28 cm. Date: 2013 Availability: Items available: Pearl Academy Delhi On Display [659.19 PRO] (2),
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Advertising & marketing in rural India : language, culture, and communication / by Bhatia, Tej K. Publication: New Delhi : Macmillan India, 2007 . xxvii, 327 p. : 25 cm. Date: 2007 Availability: Items available: Pearl Academy Delhi [659.109 BHA] (1),
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