Pearl Academy catalog › Details for: Online consumer behavior : theory and research in social media, advertising, and e-tail

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Online consumer behavior : theory and research in social media, advertising, and e-tail

by Close, Angeline

Published by : Routledge (New York ) Physical details: 401 ISBN:9781848729698; 9781136342226; 9781136342219.

Subject(s): Consumer Behaviour | Internet marketing | Electronic commerce--Psychological aspects

Year: 2012

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Item type	Current location	Call number	Status	Date due	Barcode
E-Books	Pearl Academy Delhi	EBOOK (Browse shelf)	Available		EBNA97

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

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