Pearl Academy catalog › Details for: Customer in the boardroom? :

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Customer in the boardroom? :

by Bijapurkar, Rama.

Published by : SAGE Response, (New Delhi :) Physical details: xxii, 232 p. : ill. ; 25 cm. ISBN:9788132106357 (hard back : alk. paper).

Subject(s): Customer relations -- Management. | Strategic planning.

Year: 2012

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Pearl Academy Delhi Processing Center	658.4012 BIJ (Browse shelf)	Available		NA7863

Includes bibliographical references and index.

Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.

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