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1.
Qualitative consumer & marketing research / by Belk, Russell W. Publication: London : SAGE, 2013 . [vi], 234 p. : 24 cm. Date: 2013 Availability: Items available: Pearl Academy Delhi [658.83 BEL] (1), Pearl Academy Delhi (South) [658.83 BEL] (2), Pearl Academy Mumbai - AICTE On Display [658.83 BEL] (1),
2.
Advertising and Promotion: an Integrated Marketing Communication Perspective by Belch, George E. Publication: New Delhi Tata McGraw-Hill Publishing Company Limited 2003 . xxvi;779+70p. Date: 2003 Availability: Items available: Pearl Academy Mumbai On Display [658.83 BEL] (1),

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