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Advertising and design :interdisciplinary perspectives on a cultural field
by Klein, Eva
Publication:
Bielefeld
Transcript Verlag
2014
. 233 pages
, The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
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Advertising, the media and globalisation : a world in motion
by Sinclair, John
Publication:
Abingdon, Oxon
Routledge
2012
. 169
, This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass'to ‘social'media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.
Date:
2012
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[EBOOK]
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Effective advertising strategies for your business
by Li, Cong
Publication:
New York [222 East 46th Street, New York, NY 10017]
Business Expert Press
2014
. 134 pages
, As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by Internet technologies. This book outlines three fundamental strategies of advertising: standardized, targeted, and individualized. It describes each strategy in detail and discusses the pros and cons of each. The importance of collecting consumer insights and incorporating those insights into advertising messages are also highlighted. Although a few high-technology companies, such as Google, Facebook, and Amazon, are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. No single strategy is absolutely more effective than the others; however, inside you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
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Advertising and sales promotion
by Koekemoer, Ludi
Publication:
Cape Town
Juta and Company
2014
. 289 pages
, This book is written for students and practitioners alike and uses a practical approach to explore and explain theoretical principles. The authors are experienced marketers and scholars in the field of advertising and sales, helping to make the book more applicable to everyday life in the business world.
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
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Scientific advertising
by Hopkins, Claude C.
Publication:
Lanham
Start Publishing LLC
2014
. 42 pages
, The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.
Date:
2014
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
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