Trend forecaster's handbook
by Raymond, Martin.
Published by : Laurence king (London) Physical details: 216 p. : col. ill. 29 cm.p. ISBN:9781856697026.
Subject(s):
Motivation research (Marketing)
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Consumer behavior
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Consumers
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Attitudes
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New products
Year: 2010
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Pearl Academy Delhi | 658.8342 RAY (Browse shelf) | Available | NA7227 | ||
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Pearl Academy Delhi General Stacks | 658.8342 RAY (Browse shelf) | Withdrawn | LOST & PAID 2015 | NA7355 | |
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Pearl Academy Mumbai On Display | 658.8342 RAY (Browse shelf) | Available | MU390 |
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.
This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
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