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1.
Quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage by Richardson, Neil, Publication: London ; | Philadelphia : Kogan Page, 2010 . 1 online resource, xi, 170 p. : 20 cm. Date: 2010 Availability: Items available: Pearl Academy Delhi [EBOOK] (1),
2.
Luxury sales force management : strategies for winning over your brand ambassadors by Merk, Michaela Publication: [Basingstoke] Palgrave Macmillan 2014 . 234 , The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run. Date: 2014 Availability: Items available: Pearl Academy Delhi [EBOOK] (1),

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