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Online consumer behavior : theory and research in social media, advertising, and e-tail
by Close, Angeline
Publication:
New York
Routledge
2012
. 401
, Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Date:
2012
Availability:
Items available:
Pearl Academy Delhi
[EBOOK]
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