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1.
Effective advertising : understanding when, how, and why advertising works / by Tellis, Gerard J., Publication: New Delhi. : Sage Response, 2004 . 203 p. : 24 cm. Date: 2004 Availability: Items available: Pearl Academy Delhi On Display [659.1 TEL] (1),
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2.
Qualitative consumer & marketing research / by Belk, Russell W. Publication: London : SAGE, 2013 . [vi], 234 p. : 24 cm. Date: 2013 Availability: Items available: Pearl Academy Delhi [658.83 BEL] (1), Pearl Academy Delhi (South) [658.83 BEL] (2), Pearl Academy Mumbai - AICTE On Display [658.83 BEL] (1),
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3.
Material change : design thinking and the social entrepreneurship movement by Blossom,Eve. Publication: Metropolis Books, Metropolis Books, 2011 . 158 p.; 23 cm. Date: 2011 Availability: Items available: Pearl Academy Delhi On Display [338.47 BLO] (1),
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4.
Playboys in paradise : masculinity, youth and leisure-style in modern America by Osgerby, Bill. Publication: New York: Berg, 2001 . 24 Cm. 232 P.; Date: 2001 Availability: Items available: Pearl Academy Bengaluru On Display [306.480 OSG] (1),
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5.
Aesthetics in marketing / by Baisya, Rajat K. Publication: New Delhi ; | Thousand Oaks, Calif. : Response Books, 2008 . 313 p. : , Includes bibliographical references and index. 26 cm. Date: 2008 Availability: Items available: Pearl Academy Mumbai - AICTE On Display [658.8 BAI] (1),
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6.
Consumer behavior : in fashion by Solomon, Michael R. Publication: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009 . xiv, 580 p. : 26 cm. Date: 2009 Availability: Items available: Pearl Academy Mumbai On Display [687.068 SOL] (1),
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7.
The consumer mind : brand perception and the implication for marketers / by Martinez, Pepe, Publication: London ; | Philadelphia : Kogan Page, 2012 . 178 p. ; 23 cm. Date: 2012 Availability: Items available: Pearl Academy Mumbai On Display [658.8343 MAR] (1),
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8.
Trend forecaster's handbook by Raymond, Martin. Publication: London Laurence king 2010 . 216 p. : col. ill. 29 cm.p. Date: 2010 Availability: Items available: Pearl Academy Delhi [658.8342 RAY] (1), Pearl Academy Delhi Staff Office [658.8342 RAY] (1), Pearl Academy Mumbai On Display [658.8342 RAY] (1), Withdrawn (1),
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9.
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Marketing whitebook 2007-2008: the marketer's essential handbook. by Businessworld Publication: New Dlehi ABP 2007 . 326 p. Date: 2007 Availability: No items available:
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