The consumer mind :
by Martinez, Pepe,
Published by : Kogan Page, (London ; | Philadelphia :) Physical details: 178 p. ; 23 cm. ISBN:9780749465704.Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Pearl Academy Mumbai On Display | 658.8343 MAR (Browse shelf) | Available | PMA506 |
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658.8342 NAI Consumer Behaviour in Indian Perspective (Text and Cases) | 658.8342 NAI Consumer Behaviour and Marketing Research: Text and Cases | 658.8342 NAI Consumer Behaviour in Indian Perspective (Text and Cases) | 658.8343 MAR The consumer mind : | 658.8343 MIC Affluent consumer | 658.835 COO Business Research Methods | 658.835 COO Business Research Methods |
Includes bibliographical references (p.[171]-172).
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brainś mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
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